Branding does not happen overnight; it is a long process that takes a plan and execution. And guess who’s going to help you build a brand strategy that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
It’s more than your logo, name or slogan. It’s the entire experience your customers have with your company, product or service. It lives in every day-to-day interaction you have with the market.
When you hear the word sports you probably think basketball, baseball, or football. When you read fitness you may imagine intense daily workouts at a gym. As a person with a bleeding disorder you may not be able to participate in these activities.